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  • Our Science

    In the end it’s all about performance. And products that keep their promise. But years before our products ever made their way into your hands…ages before they earned beauty industry accolades and won scientific breakthrough awards, our products started out as molecules in our labs. Molecules that were invented, synthesized, analyzed, and patented. Again and again until our scientists broke the mold and our beauty experts were astonished by the results.

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  • Hair Discovery #1: OFPMA 

    OFPMA is a superior way to care for and style hair; better than any of the conventional technologies that exist in the market, like silicone and oils. This brilliantly bulletproof molecule creates an exquisitely thin, invisible shield around every hair strand. With this shield: 

    • hair becomes healthier over time 

    • hair is strengthened and protected from daily assaults like brushing and washing 

    • hair balances the flow of moisture in and out of strands, so damaging moisture flux is controlled 

    • hair fights off humidity, so frizz is stopped in its tracks 

    • hair repels oil and dirt so it stays cleaner, longer 

    • hair texture is polished into a smooth, glossy lustre 

    We put OFPMA in almost all of our Living Proof products because every head of hair deserves the best. Without compromise. 

    Dry, unhealthy hair shows surface damage and rough, jagged cuticles

    The same person’s hair, treated with OFPMA, demonstrates how the hair’s surface has been smoothed and repaired.